News: 55% of Smartphone Owners Run Price Comparisons in Stores [INFOGRAPHIC]

July 17, 2012 | Mashable

Article Excerpt:

An increasingly large subset of U.S. shoppers are using their mobile phones in stores. Some retailers, like Target, are encouraging that behavior, giving shoppers gift cards and other rewards for checking in and scanning merchandise. Others, like Best Buy, are doing their best prevent it, even going so far as to strip the standard barcodes on products to discourage shoppers from running price comparisons with other retailers. Empathica recently issued a survey among 6,500 U.S. Internet users — a little more than half (52%) of whom identified as smartphone owners — to take a closer look at how they’re using mobile in stores. read more »


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