News: Consumers Rate Supermarkets, Gas Stations Tops at Using Technology

March 25, 2011 | Convenience Store News

Article Excerpt:

National Report — Empathica Inc., a leading provider of customer experience management solutions, today announced a consumer ranking of industries on their adoption of technology to enhance the customer experience. The data was compiled from the Empathica Consumer Insights Panel survey that polled 11,000 North American consumers. On an industry level, at the top of the ranking, 78 percent of consumers believe the supermarket and grocery store industry currently uses technology that enhances their experience. Gas stations ranked second, with 60 percent of consumers. However, only 15 percent of consumers said convenience stores were successful in doing so. C-stores ranked 13th on the list, tied with home improvement stores. read more »

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