News: Customer Satisfaction Drives Higher Return QSR Visits Than Food, Price

Customer Experience Management solutions provider Empathica’s latest Quick-Service Restaurant Benchmark Study ranked the top U.S. burger-focused chains based on satisfaction scores from 10,000 consumers. In-N-Out Burger, with 66 percent ‘delighted,’ came out on top, followed by Five Guys, 57 percent, and Whataburger, 49 percent. American burger brand guests were asked to rate a number of factors, and Empathica’s ‘percent delighted’ score was calculated by averaging ratings of overall satisfaction, likelihood of revisiting, value for money paid and likelihood of recommending. read more »

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