News: Defining Customer Loyalty: “We’re Moving Beyond the Empowered Customer Toward the Invested Customer”

Loyalty 360 »

Defining customer loyalty always brings forth interesting and thought-provoking responses in this day and age of the Empowered Customer.

InMoment, a customer experience optimization platform, is always trying to innovate around the customer. During an interview with Loyalty360, InMoment CEO John Sperry offered a very unique and insightful response to the question, among others.

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