News: Drugstores Miss Online Opportunities

January 10, 2013 | Business News Daily

The nation’s pharmacies are missing out when it comes to currying customer loyalty. At a time when drugstores should be reveling in their prospects — more than three-fifths of consumers say they would not cut their pharmacy spending regardless of the economy — most consumers have no loyal relationship with any one chain or mass retail pharmacy, a new survey shows. In fact, three fifths of the surveyed consumers would not recommend a particular pharmacy brand to their family and friends, according to Empathica, a provider of customer experience management solutions, whose survey gathered perception. read more »

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