News: Easier Product Returns Offer Big Opportunities for Retailers

June 8, 2012 | Marketing Profs

Article Excerpt:

The ease of product returns and exchanges is ranked among the most important factors in the online retail customer experience, according to a study by comScore and UPS.
Asked directly which aspects of e-tail shopping they’d like retailers to improve, 58% of online shoppers cite free or discounted shipping, while 42% cite ease of returns and exchanges and 38% cite the variety of brands and products available. read more »

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