News: Engaging Customers in the Mobile Space

October 19, 2012 | The Social Media Monthly

Article Excerpt:

Empowered by a sophisticated array of mobile technologies, ordinary people can now become instant stars on YouTube or create messages that go viral in a matter of minutes, distributed by a new generation of constantly connected mobile consumers.The speed at which consumers digest information, the types of information they expect to receive and the channels through which they expect to receive it are all shifting. As a result, brands need to learn how to adapt to the pace and expectations of today’s mobile-powered marketplace or risk losing their connection to growing numbers of consumers. read more »

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