News: Gen Y Spending More Than Others in eCommerce

February 22, 2012 | Brafton News

Article Excerpt:

A report from American Express Business Insights found that 18- to 34-year-old Americans are spending aggressively on the web, and luxury goods are among their most frequently purchased items. This should come as good news to internet marketers who cater to these blog-hungry shoppers on the web. According to the study, this generation accounts for 31 percent of all consumer web spending on luxury goods, compared to 23 percent from Generation X, 19 percent from Baby Boomers and 6 percent spent by seniors. read more »


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