News: Grocery Shopping Relies Heavily on Mobile Technology

May 8, 2012 |

Article Excerpt:

Grocery shoppers use a variety of digital tools to research and plan purchases as a new study shows. Moreover, even if there aren’t many online grocery shoppers, those who purchase using online environments are frequent shoppers. Even if the grocery shopping segment isn’t using the new digital technologies to the fullest and isn’t very developed in what direct online sales are concerned, it does rely on digital tools for final purchases. The technologies available are well known by grocery shoppers who use them to research products and deals. More than 50% of consumers value “easy-to-use” websites, an Empathica survey covering technologies, in-store and out, shows. read more »

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