News: How Restaurant Marketers Use the Social Feedback Loop…

April 27, 2012 | Quick Serve Leader

Article Excerpt:

In this Expert Corner installment, Dr. Gary Edwards, chief customer officer for Empathica, discusses how restaurant marketers can use the social feedback loop for customer insight to further a culture of continuous improvement, and what he calls “active advocacy.” Edwards is a 15-year marketing veteran in employee and customer research, having earned his Ph.D. specializing in Social Research Methods. read more »


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