News: How Restaurants Can Utilize New Technology to Connect With Customers

In May, Taco Bell embraced a new social media campaign, encouraging its Twitter followers to add them on Snapchat—a photo messaging app that allows users to send each other temporary photos that disappear after a few seconds. Taco Bell announced its release of a new burrito through messages sent via Snapchat, becoming one of the first brands to engage with fans over social media in such a direct fashion. read more »

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