News: How Social Media Transparency Can Improve Customer Service for Restaurants

Restaurant patrons are turning to their social networks for recommendations more than ever before. Empathica’s 2013 QSR (Quick Service Restaurants) Benchmark Study revealed that 38 percent of QSR customers have read a restaurant review online in the past 30 days. Unsurprisingly, the data also reveals that on average, the more satisfied a customer is with a brand, the more likely they are to recommend it to their friends and family on social platforms. read more »

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