News: How to Use Customer Experience Management for Retail Success

February 21, 2012 | UK

Article Excerpt:

It is an obvious fact that knowing your customers well is essential for any retailer to succeed. Whilst in the past gaining deep insight and establishing close customer relationships might have proven challenging due to large numbers of stores and customer types, technological advances in the last decade have made it far easier for retailers to listen to their customers and incorporate their feedback into improving the customer experience. read more »

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