News: INFOGRAPHIC: Who Are America And Canada’s Luxury Consumers?

March 20, 2012 | Business Insider

Article Excerpt:

A recent survey by Empathica, a market research firm, revealed some surprising facts about America and Canada’s luxury consumers. First off, they aren’t as bourgeois as you think. In fact, many of these high-end shoppers are young folks without much in the bank. A quarter earn less than $30,000 per year, and nearly 40 percent are students. The infographic also reveals a little something about their character: 75 percent of luxury consumers will buy nothing (or buy less) if there aren’t enough employees in the store. To them, customer service is key, if not the determining factor of whether they’ll shop. read more »

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