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InMoment, a cloud-based customer experience optimization platform, announced today it is partnering with Gold’s Gym, the world’s leading authority on health and fitness, to better listen to and engage with its members. InMoment will power the company’s new customer feedback platform, myVoice, to provide a world-class fitness experience to members across the U.S.
“We are going beyond the traditional approach of just asking members to rate a past experience; it’s simply not good enough,” said Brad Bean, Senior Director of Member Experience. “Connecting with members more often, and in a more authentic way, will bring us richer insights into how we are delivering on our promises, and most importantly, where we are falling short. In moving beyond a survey culture to a place of listening and truly understanding, we will forge stronger ties with our guests.”
Gold’s Gym will implement myVoice at 150 of its corporate-owned locations. InMoment’s Experience Hub provides a comprehensive range of capabilities, including comprehensive feedback collection tools, Active Listening, data integration and integrity measures, highly-tuned and multilingual text analytics, real-time alerting and hierarchy-based reporting, action planning, social advocacy support and more.