News: Krispy Kreme Launches Feedback Programme

October 25, 2012 | Retail Technology – UK

Article Excerpt:

Doughnut company takes “One Step Ahead” and focuses on understanding and improving customer experience.Doughnut retailer Krispy Kreme UK has extended its customer service strategy by adding a feedback programme to measure the experience of real customers at its UK retail outlets.The company has introduced a customer experience management (CEM) programme with provider Empathica across its 50-strong UK store estate. read more »

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