News: Leveraging Feedback in Multi-Unit Retail

September 28, 2012 | DestinationCRM.com

Article Excerpt:

Multi-unit retailers understand that retail success and great customer experiences go hand-in-hand. The greater a brand’s ability to deliver experiences that wow consumers, the more likely that customers will reward the brand with a greater number of visits, larger basket size, positive recommendations, and other highly sought-after prizes in the retail marketplace. Large chain retailers also realize that the brand’s local stores play a critical role in shaping and defining customer experiences. More than ever, consumers expect retailers (chain and independent) to deliver experiences that have been tailored to the preferences of local shoppers.  read more »


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