News: Make trends and influence people

March 2011 | Marketing Week

Article Excerpt:

Internet-savvy consumers post, blog and tweet about everything – including the products and services they buy. It’s an information goldmine – if you know how to listen.
Social media is now firmly established as a channel through which brands can win ‘friends’ and see if people ‘like’ what they are doing as well as discover if their conversations are worthy of a ‘follow’ and a ‘retweet’. Read more »

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