March 2011 | Marketing Week
Internet-savvy consumers post, blog and tweet about everything – including the products and services they buy. It’s an information goldmine – if you know how to listen.
Social media is now firmly established as a channel through which brands can win ‘friends’ and see if people ‘like’ what they are doing as well as discover if their conversations are worthy of a ‘follow’ and a ‘retweet’. Read more »