News: Mobile Shopping Behaviors Still A Moving Target This Holiday

September 5, 2012 | MediaPost Blogs

Article Excerpt:

With holiday shopping season around the corner, retailers will have to decide how to gear up for mobile and tablets this time around. Mobile sales as a percentage of total Web site sales hit 16 percent a month ago, according to the recent IBM Enterprise Marketing Management Fifth Annual Online Retail Holiday Readiness Report, putting mobile solidly on the retail map. Last year, mobile sales accounted for only six percent of total site sales. What a difference a year can make. read more »

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