News: New Research Spotlights Opportunities For Big Box Retailers

July 18, 2012 | Retail TouchPoints

Article Excerpt:

Big box retailers such as Kmart, Target and Walmart strive to provide a “one-stop shop” for today’s time-starved and deal-oriented consumers. With these retailers selling groceries, toiletries, home goods, and clothing for men, women, and children, as well as electronics and entertainment, they are poised for continuous sales growth. However, big box retailers that are not focusing on the customer experience may be missing an opportunity to improve customer loyalty, according to recent research from Empathica. read more »

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