News: Odeon to Overhaul Customer Experience

December 4, 2012 | MarketingWeek – UK

Odeon is overhauling its service offering across the UK and Ireland as it looks to position the brand as a market leader in customer experience.The UK’s largest cinema chain is “putting customers at the centre” of its brand building efforts to boost its “share of wallet” in a competitive market that has seen new entertainment channels such as VOD and mobile viewing emerge to compete with cinema chains in recent years. read more »

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