News: QSR Study Ranks Pizza Chain Customer Satisfaction, Delight

A recent study by Empathica has ranked American pizza chains based on their customer delight. The 2013 Quick Service Restaurant (QSR) Benchmark Study surveyed 10,000 US consumers and determined brand rankings in categories such as food, staff and atmosphere, as well as the drivers behind social media engagement and loyalty. QSR guests were asked to rate their recent visit to a pizza/pasta chain on a number of factors, and a “percent delighted” score was calculated by averaging ratings of overall satisfaction, likelihood of revisiting, value for money paid and likelihood of recommending. The Benchmark Study then ranked America’s top QSR pizza/pasta brands on customer “delight” with their visits. read more »

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