News: QSRs and the New Dining Experience

“Foodservice at retail” can have a few interpretations. It can be anything from a food court in a large shopping complex to a modest beverage case near the cash register. Brian Nixon, director of retail channel planning and development at Coca-Cola Refreshments, said the definitive area that generates the most excitement is the foodservice area inside traditional retail outlets, such as convenience stores, supermarkets, club stores and mass merchandisers. read more »

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