News: Survey: Consumers See Rx As Essential Expenditure

February 14, 2013 | Chain Drug Review

Pharmacy is one area where financially challenged shoppers don’t plan to skimp on spending, according to the latest Empathica Consumer Insights Panel survey. The customer experience solution provider said Thursday that when consumers were asked to look at the next three months, gas (35%), pharmacy (22%) and grocery (19%) were the top three categories cited in terms of where they expect to spend more. read more »

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