News: The New Word of Mouth

August 23, 2012 | Marketing Week – UK

Article Excerpt:

Brands have always known that consumers have the power of recommendation, but a new age of word of mouth is seeing a raft of fresh ways to encourage consumers to spread the message where they actually get paid to do so. This new word of mouth marketing not only allows the consumer to take control of the brand message, it also lets people make commission from selling products. read more »

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