News: Why Digital Menus Are so Important for Smashburger…

May 9, 2012 | Business Insider

Article Excerpt:

The rise of the upscale burger chain continues, but it’s getting quite crowded in the space. Entrenched brands like Five Guys Burgers and Fries and The Counter jockey for position as chains like Carls Jr. and In-N-Out Burger begin to straddle the line between fast food and fast casual. Soon, the craze may reach its breaking point, and some brands are going to get smacked hard.With the crowded industry growing and changing at such a quick pace, chains need any advantage they can get. One important space is technology, because nobody wants to be left behind. read more »


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