News

Retail Touchpoints InMoment Highlight: How Brand Perception and Shared Values Fundamentally Impact Customer Experience

Throughout my career as a customer experience (CX) practitioner, I’ve seen brands make the same mistake time and again by believing that metrics alone improve customer experiences and loyalty. Too many organizations are content with merely managing their experiences and setting better metrics as their only North Star.

What I’m here to demonstrate, though, is that companies can and should set a more ambitious goal: understanding how brand perception and shared values impact customer experience, then using that understanding to create meaningful Experience Improvement (XI).

Read More on Retail Touchpoints!

Change Region

Selecting a different region will change the language and content of inmoment.com

North America
United States/Canada (English)
Europe
DACH (Deutsch) United Kingdom (English)
Asia Pacific
Australia (English) New Zealand (English) Singapore (English)