SALT LAKE CITY (July 19, 2017) — InMoment announced today that Chicago-based Rush Street Gaming, LLC, an innovative owner and operator of several U.S. casinos, has selected the company’s leading customer experience intelligence platform to help customers and employees become active participants in the evolution of Rush Street’s gaming, dining, lodging, and entertainment experiences.
Rush Street Gaming currently operates four casinos in three states—Illinois, Pennsylvania, and New York—which collectively welcome more than 10 million guests annually. Rush Street employs approximately 9,000 Team Members across all operations and all casinos have been voted a “top workplace” by the people who work there. In addition to being a rewarding place to work, delivering memorable guest experiences has long been a fundamental aspect of Rush Street’s organizational culture.
“As our footprint continues to expand, and we compete with some of the most well-known names in the industry, it’s more important than ever to truly listen to and understand both our guests and Team Members,” said Ron Baumann, Rush Street Gaming COO. “We’re pleased to leverage InMoment’s CX technology, giving us better breadth and greater depth so we may remain not only a destination guests choose to visit again and again, but also an employer of choice for those seeking an exciting and fulfilling career.”
InMoment is supporting Rush Street Gaming in achieving both real-time and historic views of guest and employee perceptions by collecting and analyzing feedback that these two critical stakeholder groups share with the brand—from guest responses and social media reviews to Voice of Employee (VoE). VoE data contains the employee’s perception of the guest experience, including what guests love most, areas for improvement, and opportunities to further distinguish Rush Street Gaming. Teams across the business are empowered with prescriptive recommendations, the ability to personalize guest interactions, real-time alerts to address timely issues, and other important intelligence, driving both operational excellence and exceptional guest and employee experiences. InMoment’s advanced customer experience intelligence platform automates the collection, integration, and understanding of the full range of structured and unstructured “human” feedback—applying high-powered analytics to deliver highly actionable intelligence and better experiences.
“We are incredibly impressed with Rush Street’s commitment to evolving its brand through customer-driven differentiation,” says InMoment SVP of CX Strategy Brennan Wilkie. “Rush Street has achieved remarkable results amidst much larger competitors. Its commitment to bringing the voice of both their guests and employees to the table in defining and executing on what truly makes it unique isn’t just a nice thing to do, it’s the right thing to do for its business. As Rush Street pursues its objectives, InMoment’s industry-leading CX intelligence platform will provide the company with a deep and immediate understanding of guest and employee perceptions—empowering teams with the ability to resolve concerns quickly, reinforce what customers love, and craft experiences that are individualized and meaningful to every guest and employee.”
InMoment™ is a cloud-based customer experience (CX) intelligence platform, arming brands with compelling customer insights to drive high-value business decisions and relationships with both customers and employees. InMoment’s industry-leading analytics power a full suite of Voice of Customer (VoC), Voice of Employee (VoE), Employee Engagement, and Social Reviews & Advocacy solutions. InMoment also provides strategic guidance, support, and related services to more than 350 brands across 95 countries. For more information, visit www.inmoment.com.
About Rush Street Gaming
Rush Street Gaming, LLC and its affiliates were founded by Neil Bluhm and Greg Carlin. Rush Street is one of the fastest-growing gaming companies in North America, launching four casinos in four years within the past decade. Rush Street developed and operates Rivers Casino in Pittsburgh, repeatedly voted “Best Casino in Pennsylvania” by readers of Casino Player magazine; SugarHouse Casino in Philadelphia, annually voted a “Top Workplace” by its Team Members in The Philadelphia Inquirer; and Rivers Casino in Des Plaines, the top-grossing casino in Illinois and the first casino in the world to receive LEED Gold certification. Rush Street’s fourth casino, Rivers Casino & Resort in Schenectady, New York, opened in February 2017. Since 2008, Rush Street and its affiliates have invested more than $3 billion of capital and created more than 9,000 jobs. For more information, visit rushstreetgaming.com.