Three Steps to Channel Customer Feedback Into Product Innovation

InMoment’s Principal of CX Strategy and Enablement, Jim Katzman, shares his tips for turning customer feedback data into lasting product innovation in a piece on Martech Series. “Most CX departments already have access to enormous quantities of customer data, captured from channels ranging from customer service conversations to feedback surveys to online reviews. So, how do you turn this avalanche of information into lasting product innovation that drives customer satisfaction and loyalty?” Read the full piece here.

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