Webinar: What Separates the Winners from the Losers in the Grocery World?

Empathica experts reveal how to increase sales and turn existing customers into loyal brand advocates

Toronto, Ontario, Canada — May 31, 2012 — Empathica Inc., a leading global provider of Customer Experience Management (CEM) solutions to the world’s most respected multi-unit enterprises in food services, retail, banking, petro and hospitality sectors, announced today a webinar entitled “What Separates the Winners from the Losers in the Grocery World?” The free webinar will take place on Wednesday, June 6 at 2 p.m. EDT and is sponsored by Supermarket News.

Empathica’s Consumer Insights Panel research has shown that 10 percent of existing customers can result in 50 percent of sales. Rather than new customer acquisition, this webinar is focused on strategies grocers can use to increase their share of spending from existing customers.

A key question facing grocers today is: how can we achieve the levels of brand differentiation necessary to drive customer loyalty?

“The short answer to this question is this is achievable by continually listening and learning from your best customers. ” said Dr. Gary Edwards, chief customer officer, Empathica. “These customers contain valuable insights you can leverage to distinguish your brand and increase loyalty and drive active advocacy.”

During the webinar, Dr. Edwards and Brian Jones, vice president of grocery at Empathica, will address:

  • The latest consumer insights research from Empathica to help grocers get inside the mind of today’s consumers
  • How to develop a plan to drive customer loyalty, grow customer lifetime value and encourage active advocacy
  • How advocacy is the new measure of brand health

To register or for more information, visit the Supermarket News event page at: http://www.supermarketnews.com/events.

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