What Makes a Bad Shopping Experience?

January 10, 2019

Our CX Trends data featured in this eMarketer article reminds brands to be aware of the brand promises they are extending to customers both in-store and online, as well as the deal breakers regarding these promises: “Nearly three-quarters (74%) of internet users surveyed by customer experience firm InMoment said that a disappointing interaction with staff—whether it’s a poor attitude or lack of knowledge—is a leading reason why they would consider a brand experience a negative one.”

Read more at eMarketer Retail

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