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Evolving Your CX Program: A Guide to Gaining Executive Buy-In & Building Momentum


July 16, 2020

Business models and strategic priorities are changing across Asia-Pacific. We know how important it is to listen to and take action from customer and employee feedback, but sometimes it’s not easy managing customer experiences in enterprise-level organisations.

For many of our clients, it is a continuous challenge to advocate for program funding and show how experience programs are providing business value. They run into challenges as they try and do big things with small teams and earn CX attention from senior leadership. With these challenges in mind, we’ve spoken with some of APAC’s biggest brands about how they have been able to effect positive change across their respective enterprise-level organisations.

In our most extensive how-to guide yet, we’ve put together a collection of our best tips for taking your CX program to the next level.

This eBook includes:

  • Tangible ideas for making the business case for customer experience
  • Three strategies for demonstrating business value for your experience management program
  • A 360 view of experience intelligence and how it makes your job easier
  • Interviews with CX leaders within HBF, Kayo Sports, AIA Australia, Commonwealth Superannuation Corporation, UnitingCare Queensland and New Zealand Post

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Evolving Your CX Program: A Guide to Gaining Executive Buy-In & Building Momentum

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