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The Art of CX Storytelling: How to Craft a Narrative for CX


December 18, 2018

Storytelling has become increasingly important in CX—especially when it comes to translating data into action. In a recent report, Forrester found that “data storytelling not only persuades the analytical part of the brain; it also uses emotion, a key driver of decision making.” In other words, regardless of your audience, every CX pro needs to become a world-class storyteller.  

In this webinar, InMoment’s Simon Fraser applies the art—and science—of storytelling to CX, giving CX professionals a powerful tool to supercharge their initiatives.    

Tune in to learn how to:

  • Harness the power of story to affect change
  • Create emotional and intelligent impact through stories
  • Structure your stories to audience and objective
  • Leverage the Voice of the Customer to inspire and persuade

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