Customers are purchasing cars every three to five years, which certainly brings big expectations and anticipation. However, it begs the question, how do dealers maintain a buyer’s enthusiasm, and ultimately, loyalty between purchases? We would argue that it all comes down to customer experience.
From the time the customer steps foot in your store, to the time they drive away—this paper outlines how to create exceptional car service customer experiences. Check out this new paper to start thinking like the customer, today!