Customer Acquisition
The process of discovering, attracting, and onboarding new and prospective customers that will benefit from and enjoy your business offering.
Learn MoreCustomer Churn
Customer churn occurs when someone chooses to discontinue using your products or services—or in other words, they are no longer a customer. Also known as customer attrition, customer churn gives a business owner insight into how well their business is doing over time, which is an essential part of management and growth.
Learn MoreCustomer Effort Score (CES)
An index from 1 to 7 that measures how easy a company makes it for customers to deal with its products and services. A company that provides effortless service gets a 7 while a company that makes it difficult gets a 1. In other words, the higher the CES, the better.
Learn MoreCustomer Engagement
A process by which businesses interact with their customers to build relationships and foster loyalty.
Learn MoreCustomer Experience (CX)
How customers feel about their collective experiences and interactions with a company—including their overall relationship with a specific brand.
Learn MoreCustomer Experience Management
According to the research firm Gartner, customer experience management is defined as “understanding customers and deploying strategic plans that enable cross-functional efforts and customer-centric culture to improve satisfaction, loyalty, and accuracy.” In other words, managing experiences to customers’ contentment.
Learn MoreCustomer Experience Research
A type of market research that focuses on understanding the customer's experience with a company's product or service.
Learn MoreCustomer Journey Mapping
The process of creating a visual representation of the journey a customer has with a company’s brand, products, services and people. The process of creating one is called a customer journey map.
Learn MoreCustomer Lifecycle
The process of someone becoming aware of your business to making a purchase to becoming a loyal and lifelong customer.
Learn MoreCustomer Loyalty
Customer loyalty is believing that an organisation’s product is the best option. It’s more than a casual friendship. Loyalty means sticking around when it isn’t easy, rejecting competition and believing that the customer-company relationship transcends products and services.
Learn MoreCustomer Satisfaction Score (CSAT)
An attempt at capturing how satisfied customers are with a company’s goods and services. A survey asks a customer to rate their satisfaction, typically on a scale from 1 to 5.
Learn MoreDetractors
Detractors are unhappy customers who are unlikely to buy from you again, and may even discourage others from buying from you.
Learn MoreDigital Experience
An extension of traditional customer experience which focuses more specifically on those interactions that occur with digital touchpoints.
Learn MoreEmployee Commitment
Employee commitment is an initiative that seeks to drive culture through trust, dependability, two-way exchanges, and communication.
Learn MoreEmployee Experience
An individual worker’s collected perceptions throughout their time with a specific company.
Learn MoreEnterprise Feedback Management (EFM)
The process of collecting, analysing, and taking action on customer feedback for an enterprise-class large company. It is principally involved with the distribution and analysis of surveys.
Learn MoreeNPS
eNPS or Employee Net Promoter Score is one way to measure employee engagement and satisfaction, adapted from the very similar customer satisfaction measurement, NPS.
Learn MoreMarket Research
Explores hidden relationships within industry data, collected by a market research firm, in order to predict and forecast future events and behaviour within the market.
Learn MoreMarket Segmentation
A research strategy that separates different consumers in order to study their preferences, needs, and perspectives in order to optimise business practices, products, and experiences.
Learn MoreNet Promoter Score (NPS)
A trademarked metric between -100 and 100 that captures in aggregate the propensity of a company’s customers to attract and refer new business or/and repeat business.
Learn MorePredictive Analytics Software
A branch of advanced analytics that utilizes historical data, statistical algorithms, and machine learning techniques to make predictions about future events or behaviors.
Learn MoreResponse Bias
Our human tendency to self-report inaccurate (or even totally false) answers to survey questions.
Learn MoreSurvey
A highly customisable questionnaire that empowers brands to quickly and easily reach a given audience.
Learn MoreText Analytics
The methods and processes used for obtaining insights from unstructured data, turning survey text responses into quantitative data.
Learn MoreVoice of the Customer (VoC)
The process of gathering vital information regarding what customers think and feel about their experiences with a business.
Learn MoreVoice of the Employee (VoE)
The process of gathering and analysing employee feedback to improve the customer experience.
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