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The InMoment Blog

Best Practices. Industry Thought Leadership. Experience Improvement.

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Likert Scale: Gauging the Attitudes of Your Customers

By: Mike Henry

It is hard to talk about survey methodology and practices without mentioning the Likert scale. While some may think the…

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Local SEO: Tips & Strategies to Get Discovered

By: Mike Henry

Did you know that 46% of all internet searches have local intent? In order to capitalize on this, your business…

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How to Create and Share a Google Reviews Link

By: Migs Bassig

One of the most effective ways to improve your company’s search ranking on Google is to use a Google reviews…

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How Market Segmentation Can Be Used to Improve the Customer Experience

By: Mike Henry

It’s crucial that brands understand the experiences they provide and whether or not they satisfy the needs of customers, employees,…

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Every Brand’s Guide to Online Reputation Management

By: Migs Bassig

In today’s digital age, the reputation of organizations can be significantly impacted by what is being said about them online….

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Why You Should Use Probability Sampling in Your CX Efforts

By: Mike Henry

When you think of probability sampling, you may think about statistical analysis and research studies. However, probability sampling can be…

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Unleashing the Power of Integrated CX: Strongest Signals

By: The InMoment Team

Understanding and responding to customer needs is paramount for business success, however, many businesses find themselves grappling with the challenge…

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Why You Should Build an Omnichannel Customer Experience

By: Mike Henry

It’s easy to fall into the trap of thinking that customer expectations are always changing, and you’ll never be able…

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Improving Customer Experience Through Stratified Sampling

By: Mike Henry

Market research and market segmentation is a crucial part of launching any campaign or product. One part of this process…

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The Complete Guide: How to Respond to Google Reviews

By: Migs Bassig

Learning how to respond to Google reviews should be part of every company’s brand reputation management strategy.  These reviews, which…

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Integrated CX: The Complete Guide

By: Mike Henry

In the midst of today’s bustling and intricate business landscape, deciphering the ever-evolving wants and needs of customers can feel…

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Driving the Future: Integrated CX in Automotive Customer Journeys

By: Dan Butler

The automotive industry is in the midst of a huge transformation. It’s driven, in part, by product innovation. Advancements in…

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