Experience Improvement 101: What You Need to Know About InMoment’s Mission & What People Are Saying About It
Just discovered InMoment? Curious to know a little more about us and our differentiated Experience Improvement (XI)? Well allow us...
Cleaning a Toilet vs. Calling Customer Support: 3 Factors Impacting the Customer Experience
Shep Hyken, a well-known customer service consultant, recently shared that 42% of people would rather clean a toilet than call...
Understanding the Sample Size Formula
There’s a lot that goes into creating statistically sound research, but few elements are as important as getting the right...
What Is Systematic Sampling?
Data runs the business world these days. It’s great to always use data to back everything from major business decisions...
How to Build Customer Trust and Loyalty
Many companies underestimate the value of customer trust and loyalty when it comes to driving higher revenue growth. It might...
What Is a CSAT Score? How to Calculate and Utilize a CSAT Score
A CSAT score is a commonly used customer experience (CX) metric that helps a company build a relationship of trust...
Voluntary Response Bias in Sampling
If you received an invitation to take a survey, you would probably be more likely to actually participate if the...
Simple Random Sampling: Definition and Method Guide
If you are an organization with thousands of customers, surveying your entire customer base can seem like a daunting task....
Your Top 3 ROI Questions, Answered
Imagine if you were still operating your business in the same way you were in 2019. Total nightmare, right? Your...
CX Design: What It Is, How It Works, and How It Creates Experience Improvement
If you’ve ever heard the terms “CX” or “customer experience” before, you probably know that they and similar phrases refer...
CX 101: What Is a Cluster Analysis?
Math and numbers are the ultimate in ‘exact science.’ When we work within the confines of mathematics, we can expect...
How to Tell a Story with Market Research Data
As business professionals, our lives often involve one or more reports packed with market research data every week, if not...
