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The InMoment Blog

Best Practices. Industry Thought Leadership. Experience Improvement.

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Experience Improvement 101: What You Need to Know About InMoment’s Mission & What People Are Saying About It

By: The InMoment Team

Just discovered InMoment? Curious to know a little more about us and our differentiated Experience Improvement (XI)? Well allow us...

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Cleaning a Toilet vs. Calling Customer Support: 3 Factors Impacting the Customer Experience

By: Eric Smuda

Shep Hyken, a well-known customer service consultant, recently shared that 42% of people would rather clean a toilet than call...

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Understanding the Sample Size Formula

There’s a lot that goes into creating statistically sound research, but few elements are as important as getting the right...

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What Is Systematic Sampling?

By: The InMoment Team

Data runs the business world these days. It’s great to always use data to back everything from major business decisions...

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How to Build Customer Trust and Loyalty

By: The InMoment Team

Many companies underestimate the value of customer trust and loyalty when it comes to driving higher revenue growth. It might...

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What Is a CSAT Score? How to Calculate and Utilize a CSAT Score

By: The InMoment Team

A CSAT score is a commonly used customer experience (CX) metric that helps a company build a relationship of trust...

Blog

Voluntary Response Bias in Sampling

By: The InMoment Team

If you received an invitation to take a survey, you would probably be more likely to actually participate if the...

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Simple Random Sampling: Definition and Method Guide

By: The InMoment Team

If you are an organization with thousands of customers, surveying your entire customer base can seem like a daunting task....

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Your Top 3 ROI Questions, Answered

By: The InMoment Team

Imagine if you were still operating your business in the same way you were in 2019. Total nightmare, right? Your...

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CX Design: What It Is, How It Works, and How It Creates Experience Improvement

By: The InMoment Team

If you’ve ever heard the terms “CX” or “customer experience” before, you probably know that they and similar phrases refer...

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CX 101: What Is a Cluster Analysis? 

By: The InMoment Team

Math and numbers are the ultimate in ‘exact science.’ When we work within the confines of mathematics, we can expect...

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How to Tell a Story with Market Research Data

By: The InMoment Team

As business professionals, our lives often involve one or more reports packed with market research data every week, if not...

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