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Does your Voice of the Customer (VoC) program understand the difference between market research and capturing customer feedback? And are you utilising both initiatives to their fullest extent?
Our expert, Eric Smuda, has a career spanning both disciplines, and he’s here to lay out the differences between VoC and market research that make them separate, but equally vital initiatives when it comes to strategic decision making. Read the full white paper below!

Time-saving isn’t the only ROI. The NRMA has greater executive buy-in thanks to the easy-to-use dashboards, and spotlighted business units have enjoyed a bump in customer scores. There has been month-on-month NPS improvement for eight consecutive months for a number of car servicing stores. The majority of Thrifty Australia outlets have shown noticeable year-on-year improvements in NPS, and roadside assistance service has a +78 touchpoint.
Medibank was awarded the winner of "Best CX Transformation" after record-breaking service and NPS scores, an increase in market share, and a reduction in overall customer complaints!

As a result of all initiatives under the Parcel Delivery Experience Transformation team, the business has seen $1.7m in operational cost reduction, NPS increase of 27% and project payback in year 0

"Jemena is delighted to be partnering with inMoment to enhance our voice of the customer program. One of Jemena’s core values is to consider customers in everything we do, and the capabilities of the InMoment solution will empower us to fully understand what matters to our customers and how to serve them best."
Kate Hawke, Jemena’s Group Marketing Manager
"InMoment is not just a software for us, they are our CX partners and extension to our CX team at TTI ANZ."
Abby Singh, VOC Lead, TTI Inc
InMoment collaborated with Hyundai to develop a core group of service experience metrics. Hyundai discovered that the strongest driver of both good and poor experiences for customers is in-store staff. With this insight, Hyundai established corporate behaviour guidelines and training to ensure every encounter is “friendly, helpful, and efficient.”