Mystery shopping is a popular technique for companies who want to monitor consumer metrics—but is it an effective strategy when it comes to optimising the entire customer experience?
When you factor in the expense and it’s many limits, it’s clear that mystery shopping shouldn’t be your stand-alone strategy. To truly make a difference for your customers and business, you need to make the switch to a Customer Experience (CX) program.
In this InMoment white paper, you’ll learn about:
- The limits of mystery shopping
- Three reasons a CX program is more effective
- The financial impact of a CX program