Market Research

Anticipate Customer Trends, Inform Decision-Making, and Deliver a Competitive Advantage Through Modern Research Intelligence

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As a market research leader, you understand the pivotal role customer feedback plays in steering your business towards optimized retention, increased wallet share, and better operational efficiencies. And while your current customers provide invaluable insight, it is essential that companies understand the broader market landscape. As a strategic insights leader, you need to provide answers to very specific business questions – by going beyond existing customer signals with an integrated market experience strategy.

What price point most effectively maximizes sales?
Which demand channel generates the highest return? 
Can I survey a customer segment to gauge growth potential of a new product?
What do competitors’ customers like and dislike about their experiences?
How can we differentiate in the market to drive revenue?
Out-of-the-box Reporting

Listen to Current Customers, Reach Potential Buyers

Whether you’re launching ad-hoc surveys to current customers on the fly, leveraging a global panel of consumers, or benchmarking yourself against the competition, InMoment empowers you to perform modern market research in a matter of minutes.

Increase Differentiation to Drive Increased Market Share

Gather intelligence from the broader market not typically captured in traditional CX programs. InMoment’s Market Experience solution enables you to react quickly to trends and embrace the opportunities to differentiate from your competitors, attract new customers, and measure the success of your go-to-market strategy.

Out-of-the-box Reporting

Industry Context and Benchmarking to Accelerate Growth

With over two decades of CX industry experience, InMoment’s repository of global benchmarking data crosses all major industries and the national companies within. Our detailed ‘CX Standards’ benchmark offering is refreshed annually and available for all clients to take advantage of. Contextualize your business performance and understand industry-specific KPIs that drive growth and steal market share.

See ROI in Half the Time

InMoment’s integrated CX approach increases customer lifetime value and bottom line performance in just 12 months, significantly faster than the industry average of 25 months!

A bar graph showing time to ROI with different CX partners.

Estimated ROI (payback period in months)

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