Sydney, Australia (1 March, 2023) — InMoment®, the leading provider of Experience Improvement (XI)™, announces 2023 food service trends across Asia Pacific from a combination of 170,000+ data points. InMoment’s proprietary data indicates that, in 2023, restaurant consumers are expecting personalised experiences, more digital and social presence from restaurants, and new options to deliver their feedback..
Consumers Expect Personalised Experiences. APAC consumer data revealed personalised experiences are key to attracting—and keeping—customers. ONE IN TWO APAC customers consider personalised ads a key driver of purchase at a restaurant.
Ratings and Reviews Will Be Essential For Feedback Collection. While 26% of restaurant consumers are still happy to fill out a survey, ONE IN THREE consumers will interact with your brand via ratings and review sites (Google, Glassdoor, and others).
Social Media Is Influencing Consumers. Of those who used social media, approximately ONE OF THREE APAC consumers were more likely to visit a restaurant based on a social influencer recommendation.
Consumers Expect to Use Mobile Devices to Compliment In-Store Experience. Consumer data showed ONE OF THREE customers are likely to return to a brand if they offer a more ‘hybrid’ experience, bringing the digital (mobile) experience to life within the in-location experience.
“It’s clear from the data that consumers are no longer settling for convenience, and traditional survey methods will no longer cut it in the food services sector,” says Kiri Burgess, InMoment’s Senior Consultant. “Restaurant and food service brands need to expand their feedback collection methods to nontraditional customer signals like Google reviews, social media scraping, and voice of employee data for the most accurate view of their customers needs and expectations.”
A first of its kind, InMoment gathered this data from multiple sources. First, InMoment experts started with existing social signals about retail experiences from TikTok, Instagram, Facebook, Twitter, and beyond. Data was mined for topics and sentiment leveraging InMoment’s Spotlight solution. Next, this data was then added to online review data about retailers from Google, Glassdoor, and other sites via InMoment’s Review Management solution (our integration with ReviewTrackers) into Spotlight alongside the social data. Finally, more than 1,000 APAC restaurant and food service consumers were surveyed using InMoment’s Market Pulse for a holistic context of consumer expectations.
To download the full trends report, visit InMoment’s website: <link>
About InMoment
Improving experiences is why InMoment exists. Our mission is to help our clients improve experiences at the intersection of value—where customer, employee, and business needs come together. The heart of what we do is connect our clients with what matters most through a unique combination of data, technology, and human expertise. With our hyper-modern technology platform, decades of domain authority, and global teams of experts, we uniquely deliver a focus on Experience Improvement (XI) to help our clients own the moments that matter. Take a moment and learn more at inmoment.com
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