JAX Tyres & Auto Named Winner of 2022 Best CX Transformation

SYDNEY, AUSTRALIA (11 November 2022) — InMoment, the leading provider of Experience Improvement™(XI), announced its client JAX Tyres & Auto has been named the winner of the 2022 Best CX Transformation award. This is the second time JAX Tyres & Auto has been recognised for its transformational CX strategy, and the fifth consecutive year an InMoment client has taken home the transformation trophy.

JAX Tyres & Auto took home the award in 2020 for tying business outcomes directly to CX. Two years later, the judges recognised the brand’s ability to embed CX across the business as a way to continue its transformational journey.

Building on the 2020 CX transformation, JAX Tyres & Auto took on CX Transformation 2.0–establishing itself as the most trusted brand in the market through marrying together four voices in the business (customer, employee, franchisee, partner), drawing a direct link from CX and ROI, achieving record NPS and sales growth.

The CX Awards are the ultimate accolade to benchmark and recognise CX excellence and innovation in the region. Judged by an esteemed panel of local CX industry thought leaders, utilising a rigorous and transparent judging process, the CX Awards go one step further in helping to differentiate the very best leaders, teams, strategies and innovations.

With the CX Awards returning for a fifth year, the number of entries has greatly increased and the calibre of companies pushing the boundaries to create exceptional customer experiences is higher than ever.

Congratulations to the JAX Tyres & Auto team on their second CX transformation award win. We are honoured to partner with such an inspirational team,” said David Blakers, Managing Director of InMoment APAC. “JAX Tyres & Auto has once again demonstrated the value of improving CX across the moments that matter to every single customer they serve.

About InMoment
Improving experiences is why InMoment exists. Our mission is to help our clients improve experiences at the intersection of value—where customer, employee, and business needs come together. The heart of what we do is connect our clients with what matters most through a unique combination of data, technology, and human expertise. With our hyper-modern technology platform, decades of domain authority, and global teams of experts, we uniquely deliver a focus on Experience Improvement (XI) to help our clients own the moments that matter. Take a moment and learn more at

Contact: Cori Lindsey, InMoment,

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