We have come a long way when it comes to analysing unstructured customer feedback—from text analytics to sentiment analysis. Now, we can overlay emotions to understand what customers are really saying about your brand. Aussie brand, The NRMA, brings emotions to life by showing its unique journey to discovering how customers feel and how they act on those insights. Download this paper to learn how you can apply emotions to your customer data, too!
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Do You Know How Your Customers Feel About Your Brand? Featuring Insights from The NRMA
