Point of View

How Cross-Selling and Upselling Can Strengthen Relationships, Not Just Revenue

All experience programs should be tied to at least one financial objective. This doesn’t ‘just’ make customer experience (CX) goals easier to define—it also quantifies the value of your program to the entire enterprise.

In his latest article, Jim Katzman discusses how CX leaders can impact the bottom line by informing cross-selling and upselling efforts. Check it out below!


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