CX program
Point of View

How to Prove the Business Value of Your CX Program

The number one question we’re asked at InMoment:

“How do I prove the value or return on investment (ROI) of my customer experience (CX) program?”

That’s why we put together the “Four Economic Pillars,” outlining the specific areas that you can turn your CX transformations into real business value.

In this article, XI Strategist Eric Smuda walks you through each of the pillars, how and why they apply to your program, and a few examples of each from our rockstar clients.


Change Region

North America
United States/Canada (English)
Dach (Deutsch) United Kingdom (English)
Asia Pacific
Australia (English) New Zealand (English) Singapore (English)