Disruptive fintech’s impact on credit unions the past few years cannot be overstated, especially when it comes to the member experience. Now, members are expecting easier, faster, and more customised experiences than ever before—but how are credit unions stacking up?
According to recent research, 44% of North American consumers are extremely open to leaving their current financial services provider, with 31% open to leaving and only 25% unlikely to leave. That’s 75% of consumers that are open to churn!
So, how can your credit union catch up to (and even exceed) evolving member expectations? Join SAFE Federal Credit Union’s EVP-Chief Operating Officer Keith Troup and InMoment Financial Services expert Eric Forister to learn about:
- The key differences in member expectations CUs need to address
- Three ways to evolve your member experience program to meet those expectations
- How SAFE Federal Credit Union is doing just that!
Keith Troup, EVP-Chief Operating Officer at SAFE Federal Credit Union
Keith has over twenty years of experience in the credit union industry, throughout which he has a consistent record of achieving goals, improving results, and enhancing the member experience. In his current role at SAFE Federal Credit Union, he is spearheading efforts to evolve the member experience program.
Eric Forister, Sr. Dir. of Client Success, Financial Services at InMoment
Eric has been helping customer-centric brands to improve their experiences for over twenty-five years. Today, he leads a team of skilled Client Success Managers and Directors serving a large number of InMoment’s Financial Services clients.