Did you know that brands that provide superior customer experience bring in 5.7 times more revenue than competitors that don’t? And that offering a high-quality customer experience can lower the cost of serving customers by up to 33%?
Yet for the past four years, more than 60% of organisations have rated their ability to deliver great customer experience as simply “OK”.
In this 45-minute webinar, InMoment’s VP of Solution Consulting, Eric Weight, shows you what’s stopping brands from realising the full value of their CX investments. The presentation covers:
- How to “bring intention to what you build” so that every component of your CX program has a specific objective in the context of your overall business strategy and desired outcome;
- Implementing a CX program that gives you a holistic view of your customers by tapping into structured and unstructured data to maximise ROI;
- From metrics to action: How to encourage a culture of cross-functional action and improvement within your organisation by harnessing the power of your CX program value story.