Rest Super Named Winner of Best CX Initiative

SYDNEY (29 November 2021) — InMoment, the leading provider of Experience Improvement™(XI), announced its client, profit-to-member superannuation fund, Rest, has been named the winner of the 2021 Best CX Initiative. Rest’s partner, InMoment, was named the winner for Best CX Partner (Technology and Advisory).

Rest developed a best-in-class socially responsible investment option through ‘co-design at scale’ with members. The result is a bespoke low-cost product that has been aligned to members’ values, giving hope to a generation facing an uncertain climate future. The judges said that Rest was a wonderful example of actually listening to customer feedback. The business recognised a growing problem, and actively collaborated both internally and externally to bridge the gap. 

The CX Awards are the ultimate accolade to benchmark and recognise CX excellence and innovation in the region. Judged by an esteemed panel of local CX industry thought leaders, utilising a rigorous and transparent judging process, the CX Awards go one step further in helping to differentiate the very best leaders, teams, strategies and innovations.

With the CX Awards returning for a fourth year, the number of entries has greatly increased and the calibre of companies pushing the boundaries to create exceptional customer experiences is higher than ever. 

“We are thrilled to be recognised for such hard work taken on by our entire team who strive to deliver excellent customer experiences every day.” said Tyrone O’Neill Group Executive Member Engagement at Rest.

“Our partners at InMoment have played an instrumental role in helping to support our experience program. ”

See the full list of award winners here.

About Rest 

Rest is a profit-to-member industry superannuation fund established in 1988. It is one of Australia’s largest profit-to-member superannuation funds by membership, with around 1.8 million members.

About InMoment

Improving experiences is why InMoment exists. Our mission is to help our clients improve experiences at the intersection of value—where customer, employee, and business needs come together. The heart of what we do is connect our clients with what matters most through a unique combination of data, technology, and human expertise. With our hyper-modern technology platform, decades of domain authority, and global teams of experts, we uniquely deliver a focus on Experience Improvement (XI) to help our clients own the moments that matter.

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