Why SMBs Are Flocking to Martech to Combat Covid Slump

InMoment’s Principal of CX Strategy and Enablement, Jim Katzman, discusses why it’s important for businesses to reimagine the customer experience amid the pandemic. “Looking beyond the ‘normal’ disruptions of business, the dramatic change in so many aspects of the supply chain and the way people fulfill basic needs absolutely requires companies to make sure they are measuring whether they are delivering to meet and exceed customer needs.”

Read the full story on Street Fight Magazine here.

Read more at Street Fight

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