ASIA-PACIFIC EDITION

The 2025 CX Trends Report

Get exclusive access to the annual report.

4-8%

growth above market average for companies that excel in customer experience

25%

reduction in customer churn with sentient digital assistants

37%

of customers will use their own digital assistants to interact with customer service by 2025.

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What You Need to Know

The way customers interact with brands is evolving faster than ever. Our free 2025 Consumer Trends Report highlights the key shifts transforming customer experience (CX) and what your business needs to stay competitive.

This report doesn’t just cover trends—it includes mini case studies from industry leaders like Specsavers, Foot Locker, and NZ Post, showing how they’re staying ahead by adapting to these changes.

Get a first look at the trends that matter most, discover real-world success stories, and learn how to strengthen your strategy, drive growth, and build stronger customer relationships.

Trend 1:

Double Vision

Trend 2:

From Guesswork to Precision

Trend 3:

AI’s Crystal Ball

Trend 4:

From Robotic to Relatable

Trend 5:

Full Disclosure

Trend 6:

Reputation in the AI Era

Trend 7:

Empathy in Code

Trend 8:

Voices in the Cloud

Trend 9:

ROI Under the Spotlight