You’ve been told to “do CX.” Now what?
If you’re staring at a spreadsheet full of SurveyMonkey results wondering what happens next—you’re not alone. Starting a CX program often begins with one person, one goal, and one big question: How do I turn customer feedback into something the business actually values?
In this 45-minute session, we’ll show you how to go from scattered efforts to a structured, value-driving CX program—no jargon, no bloated tech stacks, no confusion.
What You’ll Learn:
- How to structure your first CX program—even with limited tools or support
- What to prioritise (and what to ignore) in the early stages
- The most common mistakes new CX teams make—and how to avoid them
- How to earn internal buy-in and brand your CX efforts for success
- Real-world frameworks you can borrow immediately
- Who should own CX—and how other companies make it work
Who Should Join?
If you’re responsible for customer experience but not sure where to begin, this webinar is for you. You might be in:
- A brand-new CX role
- Insights, marketing, operations, or customer support
- A business that’s outgrown manual surveys and spreadsheets
Meet Your Speaker:

KIRI BURGESS
Senior CX Consultant
InMoment
Before advising global brands, Kiri was in your shoes—tasked with building Foxtel’s first CX program from scratch. She’s lived the “what now?” moment and knows what works (and what doesn’t). In this session, she’ll share the exact playbook she wishes she had when she started.